This is one of my very favorite projects. It's based on an incredible human achievement created by many of my heroes including Carl Sagan. It speaks to space, curiosity, and the universe, representing the best that humanity can offer.
Everything started with a very "simple" question… How in the… do you honor a 40-year-old scientific masterpiece for today's audience? WeTransfer needed to reimagine NASA's Golden Record project in a way that would resonate with creative communities while supporting space exploration initiatives.
Rather than simply looking back, we reimagined what "The Golden Record" would look like today. The original Record was humanity's attempt to communicate across vast distances – perfectly aligned with WeTransfer's mission of creative exchange.
We gathered artists, musicians, photographers, writers, and scientists from across the globe to respond to themes of hope, determination, and goodwill – a contemporary echo of Sagan's original collaborative vision.