And for the brand as well as for the service: simplicity isn't a limitation, it's a feature. That constraints can liberate creativity. That not everything needs to be optimized, analyzed, or monetized. Sometimes, the most powerful thing you can do is simply share what you're thinking about.
And for the brand as well as for the service: simplicity isn't a limitation, it's a feature. That constraints can liberate creativity. That not everything needs to be optimized, analyzed, or monetized. Sometimes, the most powerful thing you can do is simply share what you're thinking about.
So the approach was more like creating and publishing a fanzine. Starting with TAKLOBO, an out-of-the-box heavy display for the wordmark - shout out to John David Maza, its creator, and the good folks at Blaze Type.
An almost-scribble of a cat for its logo. And a UI that felt weird and unexpected, but useful and welcoming. Wrapped up with a simple color palette with the warmest blue, a red straight out from los atardeceres tórridos de Barcelona ;) and a gentle peach.
We felt that putting all these ingredients on the table would help create an experience that hopefully wouldn't feel like an intimidating big corp cosplaying as a cute brand.
So the approach was more like creating and publishing a fanzine. Starting with TAKLOBO, an out-of-the-box heavy display for the wordmark - shout out to John David Maza, its creator, and the good folks at Blaze Type.
An almost-scribble of a cat for its logo. And a UI that felt weird and unexpected, but useful and welcoming. Wrapped up with a simple color palette with the warmest blue, a red straight out from los atardeceres tórridos de Barcelona ;) and a gentle peach.
We felt that putting all these ingredients on the table would help create an experience that hopefully wouldn't feel like an intimidating big corp cosplaying as a cute brand.
And that's pretty much the emotion we hope Rumicat users feel when they come across it - that they feel welcomed, surprised and happy to experience a space that honors the gentle art of personal publishing. Thought for people, made by people who believe another web is worth working for.
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© Orlando F. Ruiz is a Creative Director, living in beautiful and ☀︎ Barcelona 2025 All Rights Reserved.
